For brains that stall at the start

Stop white-knuckling
your own brain.

Impetus is an AI coach for ADHD. You just talk to it. It breaks the inertia, shrinks the task, and gets you moving. No lists to manage, no shame, no "just try harder."

Impetus the rhino
Coming soon to the App Store & Google Play.
The real problem

It was never the task. It's the starting.

ADHD isn't a discipline problem. It's an executive-function gap: the part of your brain that plans, starts, and remembers the thing is the part that's offline. Every other app hands you a prettier list and still makes you be your own manager.

⏳ Time blindness

Your brain says the task takes 3 hours. It takes 40 minutes. The dread lives in the fake number.

🧊 The wall of awful

The task is small. Starting it feels impossible. "Just do it" has never once worked.

🌀 The shame spiral

It's undone AND now you feel like a failure. Two problems for the price of one.

How Impetus helps

It's the manager, so you don't have to be.

The chat is the whole app. Talk it out and everything else falls out of the conversation.

💬

Just talk, no organizing

Brain-dump out loud. Impetus turns the mess into a plan and keeps the list for you. You never have to file anything.

🪓

Shrinks the task

Frozen? It breaks any task down to the first stupid-small step. Once you move, you're moving.

🎯

Learns your real pace

It tracks how long things actually take you and tunes every estimate. Honest numbers kill the dread. Then it says: do the two quickest, then rest.

🦏

Sits with you

A body double that's always available. Starts the focus session, keeps you company, checks in. Never busy, never judging.

The Impetus rhino

You don't need more discipline. You need a push. That's the whole idea. Impetus (n.): the force that sets a still thing in motion.

Early access

Be first in the door.

We're letting testers in now and opening up as fast as we can. Drop your email and we'll send your invite.

No spam. Just your invite and the occasional update. Unsubscribe anytime.